Google Ads > Billboards

Hey,

Here’s an honest truth for today:

Traditional advertising is a scam.

Billboards are dead. Radios are dead (unless you’re 60+).

If you risk it as a local business, you’ll probably end up 6 feet under... in debt.

This is because old advertising methods are slow and expensive.

But what if they didn’t have to be?

Well guess what? They don’t.

Run Google Ads, brother. (or sister...)

It might not be flashy, but without them you’re almost invisible.

Imagine being able to pop up exactly when someone wants your service… that’s Google Ads.

Which is soooo much more efficient than a stupid billboard.

Think about it this way – when you want to buy Tacos, you Google it.

Not even thinking about the specific brand – “Yep this is it – it’s got good reviews….. buy”

You just gave your money to the guy who ran Google Ads.

In the modern world, that’s the entire buying process.

Even if someone has been researching a product for weeks, they end up on Google looking for a solution at the end of it – “Plumber near me.”

So skipping this, then complaining that you aren’t getting any business, isn’t a viable business model.

---

Here’s how the buying journey works:

1. “I need [item]”
2. They Google it (“[thing] near me”)
3. They click the most appealing headline
4. They skim your site (checking if you’re a match)
5. Good fit? Buy. Bad fit? Goes back to search

There’s not much guesswork if you position yourself in the right place at the right time.

---

You just need three things:

1. A solid offer – Something that’s worth clicking on
2. A conversion-focused website – Not a business card, a real sales machine
3. A clear call to action – “Book Now”, “Get a Quote”

A very clear lead magnet that can easily get your leads up very quickly.