Be Human
Hey,
It’s Ali.
Wanted to explain one thing MANY people get wrong:
Being human.
It’s no secret that the secret to marketing is to “be human”
But that’s a very high-level overview of what you can do to “be human” right now.
Think about this - what’s your favourite social media influencer?
When I was about 10-12 years old, my favourite was DanTDM.
If you’ve got kids, there’s a high chance you’ve heard of him. Fun dude to watch.
The reason he’s so big isn’t because he found some “secret” to engaging content.
It’s all because he’s as “human” as he can be, and people relate to that.
In ALL of his videos, you can genuinely UNDERSTAND why he reacts the way he does.
Big spider? He screams. Of course he will! It’s a huge mfin spider.
On the other hand, some people would overdo it. Scream at the top of their lungs. Run away on screen.
It’s not a natural reaction to the scene, so LOTS of people won’t feel that human-to-human connection.
That translates to less views, and less income.
The point is, in ALL your marketing you must do one thing:
Be as human as possible.
Make your headlines relate to the reader.
Get rid of overdramatic buzzwords like “Empower” or “Transform”.
You’ll get more money in the long run.
Talk soon,
Ali.