These are both amazing, and a major issue.

Issue first:

Any random dude can send an email & DM.
So you’re in competition with everyone.

Don’t limit yourself to this method. It’s not a great method for selling.

“Your website is shit. Let me fix it.”

It doesn’t work because nobody will read your 6-paragraph-long explanation of why you should fix a box on their website.

So how should you do it?

Build a connection.

If you start out selling, you’ll be ignored.
There’s no common ground. No rapport. Nothing.

To get a much higher chance of success, you need to have a real human conversation before even trying to sell.

This is the email framework I like to use (it helps a lot):

1. I found you through X.

2. I do Y.

3. Are you interested?

This also sorts out who’s interested and who isn’t.

Usually it makes sense to end up on a call, but sometimes people don’t want to.
The point is: you can’t just force your stuff down their spine.
It doesn’t work.

Maybe it did in the 30’s… but that’s 100 years ago...

Anyways, happy Friday!

Talk soon,

Ali.