DMs & Emails
These are both amazing, and a major issue.
Issue first:
Any moron can send an email & DM.
So you’re in competition with everyone.
Don’t limit yourself to this method. It’s not a great method for selling.
“Your website is shit. Let me fix it.”
It doesn’t work because nobody will read your 6-paragraph-long explanation of why you should fix a box on their website.
So how should you do it?
Build a connection.
If you start out selling, you’ll be ignored.
There’s no common ground. No rapport. Nothing.
To get a much higher chance of success, you need to have a real human conversation before even trying to sell.
This is the email framework I like to use (it helps a lot):
- I found you through X.
- I do Y.
- Are you interested?
This also sorts out who’s interested and who isn’t.
Usually it makes sense to end up on a call, but sometimes people don’t want to.
The point is: you can’t just force your stuff down their spine.
It doesn’t work.
Maybe it did in the 30’s… but that’s 100 years ago...
Anyways, happy Friday!
Talk soon,
Ali.