Nothing beats two words

The other day I was running ads and tried a few hooks:

FREE GUIDE

HOW TRADIES ARE BOOKING 5–10 JOBS / MONTH

LOSING MONEY TO GOOGLE ADS?

While these are vastly different ways of saying the same thing:

They’re all screaming at you

FREE GUIDE is simple — the other two take some time to read

Humans are lazy. Lazy wins every time. Every marketer knows this.

So of course, FREE GUIDE got more converted wayyyy better.

All because it hooked the reader in just two words.

Not 7.

Not 5.

The point is to make your hook as concise and to the point as possible.

When you hook the fish, then you can reel them in with your fancy words.

We’re getting pretty busy these days and have just a few spots open this month.

If you’re interested in a free marketing analysis, you can contact us here.

Have a good Friday.

Talk soon,

Ali.